What is HTC getting ready in 2018? After the launch of the brand new HTC U11 life and HTC U11 Plus, the Taiwanese firm has talked about what it’s planning for subsequent yr. They emphasize that they’ll get well the dual cameras.
HTC in 2018: getting the dual digital camera back
Years in the past, HTC already launched smartphones that included dual cameras. The HTC EVO 3D or the HTC One M8 They already launched this idea to the corporate in 2011 and 2014 respectively, years earlier than the present fever for this characteristic.
However, HTC selected to put apart dual cameras, one thing they’ve maintained till 2017, the place, for instance, the HTC U11 life and U11 Plus solely have one digital camera every. During this time, the remainder of the producers have entered this market, and HTC desires to reclaim its spot in 2018.
Chialin Chang, president of HTC, assured it after the presentation of the brand new variations of the U11. He assured that they’ve to assume how, however that in 2018 they’ll launch a smartphone from their important line with a dual digital camera. He additionally added that they intend to launch about 5 or 6 terminals, however that not all shall be targeted on the high-end. Specifically, He talked about combating in the $ 300 bracket in China.
The relationship with Google
This yr, Google has launched the brand new Pixel 2 and Pixel 2 XL. HTC constructed each the Pixel and Pixel XL final yr, however this yr it has solely made the «small» model.. The XL is a LG factor, though each terminals have issues.
What turned of the HTC Pixel 2 XL? Basically became the new U11 Plus. The firm can’t say something about it due to its relationship with Google, however it was confirmed that the acquisition of the Pixel team by the search engine will take place at the beginning of 2018.
Fighting for relevance
Six telephones, concentrating on varied ranges and returning to dual cameras. Is this sufficient for HTC to regain relevance in the smartphone market? The firm has stood out extra in current instances for its participation in the creation of the Google Pixel, however it has not gone any additional.
Despite providing phones that have premium features, HTC is not related in the smartphone market. It just isn’t for its rivals and it isn’t for customers. If they need to survive, that would be the combat of HTC in 2018.