Back in 2013, Telefónica de España and the Círculo de Lectores joined forces to launch Nubico, a brand new subscription-based digital studying service for books. Its month-to-month worth was 8.99 euros, one thing that has remained in drive since then. What has elevated is its catalog, which is at the moment in additional than 60,000 ebooks and greater than 80 magazines, with the ability to learn the content material on as much as 5 completely different units (IOS / Android and BQ Cervantes ereaders). From now on, the service will transfer to a brand new section as Nextory acquires Nubico, owned by Telefónica España and Planeta.
Online subscription providers weren’t huge in 2013, however the scenario in 2021 is kind of completely different. Today it’s regular to pay at the least one subscription to some streaming video or music service, in addition to different sorts of funds that may be made on Twitch or comparable purposes. The Nubico service has gone by way of all this course of and is now able to take a leap that can imply the launch of Nextory in Spain.
Nextory acquires Nubico
Nextory is a subscription service with lots of of hundreds of audiobooks and e-books which is out there in Finland, Denmark, Germany, Austria, Switzerland, the Netherlands, and Norway. This now desires to make the leap to Spain after having skilled nice progress in a short while. In reality, it was based in 2015 by Swedish entrepreneurs Shadi Bitar and Ninos Malki.
Now, this service has acquired Nubico, the digital subscription platform owned by Telefónica España and Planeta as step one to ascertain itself in Spain. Before 2021, Nubico might be migrated to that platform and will even change its title. This will make the catalog of greater than 60,000 ebooks and greater than 80 magazines stay in greater than 300,000 digital titles.
Both Movistar and Planeta will proceed to have strategic agreements with the brand new platform, which can permit them to proceed providing the service or profit from its progress in Spain. Francisco Borja de Nicolás, Director of Movistar’s Non-Convergent Value Proposition, explains that “the binomial between Movistar and Nubico has been very fruitful since 2013. We have offered our clients a reading service with the best quality-price ratio and we will continue to do so in the next years with Nextory. Movistar and Nextory will continue to offer a wide and attractive catalog of ebooks, magazines and also audiobooks ”.
Magnus nytell, Chief Content Officer of Nextory, for his half defined that “The book market in Spain is large and with sustained growth. We are convinced that the strong digital expansion will continue, especially with regard to the audiobook format. Nextory definitely wants to be part of this trend by contributing the knowledge and experience of those markets where digital reading is more developed ”.