The worth of the Apple Store, extra alive than ever
Apple has all the time positioned nice emphasis on the significance of its bodily shops and differentiation with shops of different corporations (even non-technological ones). From the time of Angela Ahrendts, who was answerable for these worldwide from 2014 to 2019, the company’s shops even stopped having that official nomenclature of ‘Store’ (retailer). This at a industrial degree is of very important significance for the company, because it needs these locations to be assembly factors between customers and an excellent place to see first-hand the Apple expertise, each at the degree of services and products.
The COVID-19 disaster has triggered Apple, like so many different companies, to shut its shops. Fortunately for the company, the gross sales produced by its on-line retailer have been in a position to steadiness the steadiness and alleviate the losses in bodily institutions. And though they need the on-line retailer to proceed to be an excellent portal the place you’ll be able to entry details about the model and its merchandise, they proceed to provide very important significance to presence.
O’Brien confirmed the opening of new shops throughout the world in a latest interview with a German media, wherein he took inventory of the scenario, leaving some attention-grabbing phrases reminiscent of these associated to what we’re commenting on right here. The vp considers the company’s web site to be «a spot the place individuals can study lots about the merchandise», later stating that «in a retailer they will contact them and get an concept of them», thus giving a glimpse of the promising future of these institutions.
Spain, a candidate to obtain new Apple Store?
Although O’Brien didn’t verify dates, a lot much less territories, a number of analysts have intuited that Europe might be one of the details the place the company may open these new shops. And though clearly in the previous continent we discover many nations, it’s inevitable for us to make speculations about the chance that our nation is one of the chosen ones.
We at present have 11 Apple shops in our nation, having four in Madrid, 2 in Barcelona and one in Valencia, Valladolid, Zaragoza, Murcia and Marbella. One chance is that the company may steadiness the quantity in Madrid by opening some extra shops in massive cities reminiscent of Barcelona or Valencia, however contemplating the extension of the territory in the south and north of the nation, it will not be unreasonable to see new shops in cities like Bilbao, Seville or some Galician. As it’s not dominated out that Balearic or Canary Islands may obtain a neighborhood for the first time.
It is true that the Premium Resellers in Spain play an excellent position in supplying the official premises of the company in a lot of our territory and even in cities the place they exist already. However, we all know that in all the aforementioned territories (and extra) the information of a new opening could be welcome. In any case they’re nonetheless cabals harvested primarily based on statements wherein they don’t seem to be spoken with an excessive amount of accuracy, so we will probably be awaiting potential new info on this regard.