Telefónica’s new corporate logo on its 97th birthday

In 1983 a design firm was sought to rethink the visible id and the Catalan studio Taula de Disseny He was in control of addressing the change of picture that was offered on the 1984 shareholders’ assembly within the form of a T fashioned by inexperienced dots harking back to a phone keypad. At the underside, the identify Telefónica in capital letters with a inexperienced dot between N and I.

Already in 1993, the corporate tailored the logo giving it some dynamism and shade. That logo was getting used for six years to later give approach to what we have now had to date with roughly modifications, that’s, the letters of Telefónica on a decrease line, both in inexperienced with a blue background, white on a gradient or blue on a white background.


The logo goes again to the origins

Jose Maria Alvarez-Pallete, Chairman of Telefónica, has unveiled on the General Meeting of Shareholders of Telefónica in 2021, the new logo that the corporate will use from now on. As highlighted in his presentation, it’s a visible id “extra versatile, related and differential that goals to be forward of the occasions and that assumes yesterday and initiatives tomorrow.”


In truth, the corporate rescue a few of the symbols of the previous and updates them to adapt them to the occasions. According to Pallete, the new logo “displays the place we come from and the place we’re getting in an more and more technological firm that wishes to be the protagonist of the world to come back.” He additionally added that “it displays the DNA of innovation and steady transformation” and the soul of the corporate, which is the expertise of the professionals who drive its current and future. “