After a few weeks loaded with unknown rumors, we have finally been able to officially find out how the first sales of the iPhone 11 and iPhone 11 Pro in addition to the Apple Watch. And it is that Apple has finally presented the financial results corresponding to its fourth fiscal quarter that includes July, August and September. These data are very interesting because they include the first sales of the new iPhone at the end of September, although without a doubt Q1 2020 will be the key quarter for Apple since it will encompass the Christmas sales dates. In this article we analyze all the data that Apple has provided and compare it with the results obtained last year.
As usual in Apple, they have made this announcement through a press release on their website that you can consult here . In a complementary manner, both the CEO of the company, Tim Cook, and the CFO carry out a joint broadcast commenting on these results.
This is what has been entered for each device category in Q4 2019
If we look at this quarter in a very general way, we can see that during these three months a total of $64.04 billion which represents a rise of 2% compared to the same quarter of the previous year where they entered 62,900 millions of dollars. In addition, earnings per share of $3.03 (up 4%) were also reported and international sales outside the US accounted for 60% of the company’s profits.
Revenue Q4 2019
Revenue Q4 2018
(millions of dollars)
Wearables, Home and Accessories
As we have seen in previous quarters, the services category continues to compensate for the fall that iPhones are suffering in terms of revenue. Unfortunately, the company still does not give us specific data on the units sold, but you only have to see the drop in earnings from iPhone sales in the table above to draw clear conclusions about sales.
In the iPhone category, the same quarter of last year they managed to enter 37,185 million dollars, but this quarter only They have managed to enter 33,362 million dollars, which represents a difference of 4 million dollars. This is undoubtedly a considerable difference that we must take into account, although it has been compensated by other categories such as services and wearables.
In services have gone from entering 9,981 million dollars in Q4 2018 to entering 12,511 million dollars. This jump added to the Wearables that have gone from entering 4,234 million dollars to 6,520 million dollars have managed to compensate for the drop in income in the iPhone category.
The iPad has also had a slight rise going from 4,089 million dollars to 4,659 million dollars. The only product that has seen its income drop, apart from the iPhone, is the Mac, which has dropped from 7,411 million dollars to 6,991 million dollars, adding a streak of several fiscal quarters slowing down its income.
We must bear in mind that this data only includes the sales of the new iPhone 11 in the last weeks of September. In the next fiscal quarter we will have to assess more carefully whether or not they have had a triumph in sales, but for now we must be cautious.
Apple continues to climb in revenue in America but falls in Europe
Once the income by product category has been analyzed, it is time to talk about each of the regions and the truth is that product sales have increased significantly in America. This is logical since in this country it is where historically more products of the company are sold. In Europe it is where there has been a drop in income of less than half a million dollarsyes
Revenue Q4 2019
Revenue Q4 2018
Rest of Asia
In China, which is a country where they have placed a lot of emphasis on marketing campaigns, they have stabilized a bit, although keep losing profit and in the rest of Asia they have risen, except in Japan, which has also lost income again.
Regarding these results, the CEO of the company has made the following comments:
We ended a groundbreaking fiscal year 2019 with our highest fourth-quarter revenue ever, driven by accelerated growth in services, wearables and iPad. With customers and critics raving about the next generation of iPhone, today’s debut of the new noise-canceling AirPods Pro, the highly anticipated arrival of Apple TV+ just two days away, and our best lineup of products and services , we are very optimistic about what the holiday quarter.
The CFO has also made some statements that are as follows:
Our strong business performance drove record fourth quarter EPS of $3.03 and record fourth quarter operating cash flow of $19.9 billion. We also returned more than $21 billion to shareholders, including nearly $18 billion in share repurchases and $3.5 billion in dividends and equivalents, as we continue on our path to achieving a net position in time-neutral cash.
- Revenue between $85.5 billion and $89.5 billion.
- Gross margin between 37.5 and 38.5%.
- Expenses between 9.6 billion dollars and 9.8 billion dollars.
- Other expenses of 200 million dollars.
- Tax rate of approximately 16.5%
Undoubtedly, this is a quarter where we expect Apple to “pop” since the sales of the new iPhone and AirPods Pro will be seen during the Christmas shopping season, as well as the arrival of new services such as Apple TV +, for which they expect to earn a lot of money.
Leave us in the comment box what you think of these financial results of Apple.