this is how LaLiga wants to end piracy

LaLiga not solely fights towards piracy in Spain, however all through the world. The supercomputer, which they’ve used throughout lockdown for the Folding @ Home mission to discover a remedy for the coronavirus earlier, is now going to be used to defend copyrights of different events. In latest years, LaLiga has given the Marauder software program to the Ministry of Culture in order that they create Lumière, which does the identical as Marauder, however utilized to cinema.

LaLiga Content Protection: the brand new society towards piracy

Now, LaLiga has created a society known as LaLiga Content Protection, whose social goal is “the event, commercialization and evolution of pc purposes or instruments whose goal is the technological safety of content material or mental property rights and the supply of providers associated to stated”.

Thus, evidently LaLiga has determined to create this firm past the principle one to allocate its efforts to the combat towards piracy and to have the opportunity to extra comfortably market its providers. Javier Tebas, president of LaLiga, and José Guerra, normal supervisor, are the directors of this new firm, which has its registered workplace on the identical LaLiga workplaces, and has an preliminary capital of three,000 euros. The solely associate is the corporate is the National Professional Football League, higher recognized by its acronym LFP. LaLiga at the moment has practically 150 folks working to observe unlawful content material.

Since the LaLiga anti-piracy service, the variety of hyperlinks and content material reported has not stopped rising. In the final season, LaLiga reported 1.27 million movies with content material associated to the competitors revealed on portals reminiscent of Twitter or YouTube. Of all of the content material reported, 98% was eliminated. Piracy has elevated due to Covid-19, because it is not attainable to go to stadiums to watch soccer and it is really helpful to keep away from crowds, so extra folks watch them from residence.

YouTube, IPTV and decos: the most important enemies of piracy

According to LaLiga knowledge, we have now seen the most important improve in piracy in Youtube (going from 739,000 to 903,000 movies uploaded within the present season), the pages of Pirate IPTV, which go from 9,600 to greater than 80,000, and people of unlawful decoders, which go from 16,400 to 23,000. According to her estimates, this causes LaLiga to cease incomes about 269 million euros.

The key that Marauder works so properly is that it analyzes all of the hyperlinks it finds on social networks, in addition to searching for hidden watermarks and content material that they’ve issued. If a picture of a video matches a type of they’ve of their database, then they report the hyperlink to the corresponding platform in order that it may be eliminated. So, in a matter of minutes, they’ll block entry to content material. When they can’t contact the social community as a result of the content material is hosted on a web site, then they fight to report the content material internet hosting supplier.

Currently, LaLiga additionally has an settlement with Dorna Sports to additionally end pirated content material associated to MotoGP and WorldSBK. Therefore, forming an organization to combat this piracy makes extra sense, and it is to be hoped that the corporate’s efforts will proceed to improve in this regard.