What is the origin of the Beats brand?

beats mac

This brand is one of the best-known audio companies in the world, even though it hasn’t been on the market for many years. However, its business vision and great advertising and marketing campaigns have made it one of the top audio brands in the world. In this post we tell you how the Californian company was born.

Dr. Dre is a well-known producer and rapper who has turned down a lot of business contracts, but by teaming up with Jimmy Iovine he saw the possibility of creating his own brand of audio products, and after carefully studying the market, they decided to launch their own brand. .

It is in 2008 when the company is officially formed, and at the end of that same year its first product comes out, the Beats by Dr. Dre Studio. To gain fame and prestige, Beats used music videos as well as different celebrities and stars from all walks of life. In this way, he began to gain recognition from consumers and sales began to skyrocket.

The initial product was joined by other cheaper ones, so we ended up seeing absolutely everyone with helmets. But it was not by chance: Jimmy Iovine gave Beats headphones to each and every one of the celebrities that we can imagine, making the product viral and turning it into something necessary. Of course, sales accompanied the move.

That’s how they got famous

After launching the first model and after the success obtained, the brand decided to make some cheaper, but maintaining the quality of the basses, one of the best qualities of the products. In this way, by lowering prices, they were able to reach a much larger public and continue to expand the market.

It was in 2014 when Apple bought the sound company for three billion dollars. This purchase was the most expensive in the history of the Cupertino company, and one of the first actions the company did was to eliminate the streaming application that Beats had developed. This is how Apple Music, Apple’s music application, was born. However, headphones and other devices such as speakers continued to function and sell, even as new models increased sales. Even though Apple bought the company, Beats still has a great deal of independence to create and develop its products.

mini beats

Since this purchase, Beats products can be purchased on Apple’s own website, and they have carried out promotional campaigns for the company’s audio products, such as giving away some Beats with the purchase of a MacBook. After the rise of wireless headphones, Beats continued to create this type of product, specialized in many cases for athletes.

Undoubtedly, Beats is one of the most recognized audio brands worldwide, both for its quality and its image. It is one of the companies that has best known how to carry out advertising and marketing campaigns, which helped it reach brands like Apple and users from all over the world.